‘Tiktokers, influencers, everybody now a celebrity’ – Zlatan Ibile laments

Nigerian rapper Zlatan Ibile warned that the rise of influencer culture is blurring the line between professional musicians and social media personalities, as TikTokers, skitmakers and other creators now produce music without formal training. He says this shift threatens the quality and credibility of the local entertainment industry, potentially making it harder for dedicated artists to stand out.

Rapper and singer, Zlatan Ibile has expressed deep concern about the emergence of influencer culture and its impacts on the Nigerian entertainment industry. The singer lamented that music-making is no longer exclusive to professional musicians but anyone with considerable social media influence, including skitmakers, pranksters, TikTokers, and content creators. “It used to be that artists […] ‘Tiktokers, influencers, everybody now a celebrity’ – Zlatan Ibile laments