MSport x Chelsea FC: Play where you belong, the game starts before kick-off

MSport, one of Africa’s leading betting platforms, has rolled out a new TV campaign called “Play Where You Belong” in partnership with Chelsea Football Club, emphasizing the fan’s role in the game before kickoff. The collaboration brings a high‑profile European club to African audiences, likely boosting

MSport, one of the biggest and best betting platforms in Africa, has launched its latest TVC campaign, Play Where You Belong, in partnership with Chelsea Football Club. The campaign captures a simple but powerful idea: football starts before kick-off — in preparation, in decision-making, and in the moments where fans choose to take part in […] MSport x Chelsea FC: Play where you belong, the game starts before kick-off