Lai Mohammed opens up on major factor in APC, Buhari’s victory in 2015

Former Minister of Information Alhaji Lai Mohammed told a Cambridge audience that disciplined, strategic communication was key to turning Nigeria’s fragmented opposition into a unified national movement that toppled the ruling party in the 2015 elections, highlighting how messaging can reshape political outcomes in the country.

Nigeria’s former Minister of Information and Culture, Alhaji Lai Mohammed, has provided a persuasive narrative on how disciplined and strategic communication unified a divided opposition into a cohesive national movement that successfully challenged the ruling party in 2015. During his address at Abbey College, Cambridge, UK, on Wednesday, Mohammed traced the origins of this transformation […] Lai Mohammed opens up on major factor in APC, Buhari’s victory in 2015