Influencer culture affecting music industry negatively – Kcee

Nigerian Afrobeats star Kcee warned that the surge of social media influencers is distorting music’s organic growth, inflating streams and reshaping how hits are made. He argues this trend undermines genuine talent discovery and could compromise the authenticity of Nigeria’s music scene.

Nigerian singer, Kingsley Okonkwo, popularly known as Kcee, has shared his views on the impact of influencer culture on the music industry. Speaking in a recent episode of the Afrobeats Intelligenc podcast with Joey Akan, the Limpopo crooner argued that the rise of social media influencers has affected the organic nature of music, streams and […] Influencer culture affecting music industry negatively – Kcee